Most self-defence programs focus on testing an instructor’s abilities rather than teaching real-world skills that everyday people need to stay safe.
For 30 years, we’ve worked with over 200,000 everyday people—including women, youth, seniors, and survivors.
(Yes, we tracked how many!)
✔ No fancy techniques that only work in Hollywood movies.
✔ No rigid self-defence style that assumes every student is young, strong, and athletic.
✔ Just simple, proven methods that can be taught in hours—not years.
Most certifications focus on training you—but fall short on preparing you to teach life-saving skills to those who need them most.
👉 Now, you can become a certified instructor and bring these life-saving skills to your community.
Most certifications take years and cost thousands—but do they actually prepare you to teach real people?
SAFE has done the hard work for you.
✅ A step-by-step certification designed for instructors who want to train everyday people—fast.
✅ A research-backed method that teaches violence prevention first, defence second.
✅ A complete teaching blueprint so your clients actually retain what could save their lives.
⚠ No guesswork. No fluff. No martial arts myths.
Sadly, most people don’t think about self-defence until after
they or someone they love has experienced violence.
❌ They assume self-defence = years of training, complicated moves, or martial arts.
❌ They don’t realize that real self-defence starts long before a confrontation.
❌ They believe they’ll just “figure it out” when the time comes.
That’s why most self-defence programs fail—they teach people to fight back first instead of preventing violence before it starts.
SAFE Certification fixes this.
✅ 200,000+ trained worldwide—in homes, schools, workplaces, and communities.
✅ Violence prevention first—because real self-defence starts before an attack.
✅ A proven framework for instructors—so you can teach life-saving skills quickly to those who need it most.
Most self-defence certifications follow outdated, one-size-fits-all approaches that don’t truly prepare instructors to train everyday people.
SAFE Certification was designed to fix that.
🚫 Generic advice like “Walk with confidence” doesn’t help someone who isn’t confident.
🚫 Most programs barely touch on recognizing, identifying, and avoiding violence or worse they begin with physical training.
✅ SAFE Certification prioritizes prevention—teaching proven strategies that work in real-life situations.
🚫 Many programs are structured for students who are young, strong, and athletic.
🚫 They offer rigid curriculums that fail to meet diverse client needs.
✅ SAFE adapts to anyone—including seniors, people with disabilities, and those with no prior experience.
🚫 Most courses ignore that students bring different histories, traumas, and perceptions of violence.
✅ SAFE Certification equips instructors to approach training with empathy, awareness, and adaptability.
🚫 Many certifications teach dozens of complex techniques that fall apart under stress.
✅ SAFE focuses on fundamental principles and adaptable concepts—so students retain what actually works.
🚫 Most programs version of verbal de-escalation is limited to teaching students to yell “Back off!”—which can escalate a situation.
✅ SAFE provides de-escalation and conflict resolution strategies straight from DISARM DAILY CONFLICT—Your Life Depends On It by Chris Roberts.
📌 Core Training Modules – Step-by-step training to confidently teach violence prevention and self-defence.
📌 Violence Prevention Strategies – Learn to identify, recognize, and avoid violence in daily life. Includes expert-led videos, in-depth eBooks, and structured lesson plans.
📌 Zoom Sessions – One-on-one video consultations to review modules, answer questions, and refine your teaching approach.
📌 Conflict Resolution – Master de-escalation with exclusive eBook and hands-on drills to handle real-world confrontations effectively.
📌Physical Training Modules – Detailed instructional videos and drill breakdowns to teach effective, adaptable self-defence techniques.
📌 Community & Ongoing Support – Join a network of instructors with direct access to experts, continuous training updates, and support.
Teach people how to spot threats early—before danger escalates.
Make violence prevention memorable and actionable so clients retain it.
Adapt training for each client’s reality—no one-size-fits-all approach.
Deliver a globally recognized system trusted by over 200,000 people.
Go beyond generic “Back Off” tactics—teach real verbal de-escalation skills.
Use scenario-based conflict drills to prepare clients for real-world threats.
Build unshakable confidence so clients know exactly how to respond.
No complex moves—just simple, adaptable skills anyone can use.
Teach principles that work under stress—not techniques that fail in reality.
Ensure clients feel confident and prepared after just one session.
With over 50 years of experience Richard Dimitri & Chris Roberts offer expert level insights into the realities of knife defence.
A must have resource for all self-defence instructors.
Chris Roberts offers insights into conflict resolution that goes far beyond the typical verbal de-escalation skills offered by most
self-defence programs.
Learn the Do's and Do Not's to effective conflict resolution applicable to anyone and everyone.
The 101 Self-Defence Drill Series is your entry into basic self-defence drills every beginner and advanced student should adopt to deal with a physical assault.
Join Richard Dimitri and Pamela Armitage as they bring their expertise to these drills.
"Defence Against Strangulation" is your interactive eBook addressing one of the most common attacks, particularly in cases of domestic violence.
From statistics to misconceptions of this common attack, this is your comprehensive guide to understanding and teaching defence against this lethal attack.
Scenario Replication Blueprint (Value $20)
Curriculum Design Assistance (Value $100)
Lifetime Access To New Resources (Priceless)
Are you already teaching self-defence? Want to make it even more effective?
Get a detailed review of your current teaching approach from industry experts.
Identify gaps and weaknesses—so you can deliver even better results to your students.
Receive personalized feedback & actionable improvements tailored to your specific audience.
🔹Over 30 Years of Experience in Violence Prevention & Self-Defence
🔹200,000+ People Trained Worldwide
🔹Featured on Global TV & the Toronto Star
👊 Self-Defence is About More Than Fighting—It's About Getting People Home Safely To Their Loved Ones.
As the founder of SAFE Violence Prevention & Self-Defence, I’ve spent over three decades training people of all ages from youth to seniors as well as instructors globally.
But my journey started much earlier. As a pre-teen, I witnessed a sexual assault at my school —something I blocked out for years. I didn’t realize then how much that moment would shape my life. But it led me here—on a mission to help others avoid violence before it happens.
Since then, I’ve dedicated my career to empowering women, youth, seniors, and survivors of violence - teaching them simple, effective strategies they can use in real-life situations.
Now, I want to help YOU do the same.
SAFE Certification isn’t just another self-defence certification—it’s a proven framework designed for instructors who want to create real impact.
Are you ready to teach life-saving skills and change lives?
We believe so strongly in this program that we’re making your decision completely risk-free.
👉If you don’t feel 100% confident that SAFE Certification has given you everything you need to successfully teach violence prevention real-world self-defence, we’ll work with you until you do.
You’ll get full access to:
✅ The complete SAFE training system
✅ Ongoing mentorship & support
✅ Proven strategies used to train 200,000+ people
If you go through the program, implement the steps, and still don’t feel fully prepared to teach—
we’ll personally coach you until you do.
You have nothing to lose—except uncertainty.
SAFE Certification is designed for self-defence instructors, martial artists, security professionals, educators, and anyone passionate about teaching practical, real-world violence prevention and self-defence.
No! The SAFE Certification is built for both experienced instructors and those new to teaching. We provide a complete teaching framework so you can confidently train others—even if you’ve never taught before.
The SAFE Certification is completely self-paced, allowing you to study at your own speed. Some instructors complete it within a month, while others take longer depending on their schedule. You’ll have lifetime access to the course materials, so you can go through the content as quickly—or as thoroughly—as you need.
Most certifications focus on testing an instructor’s abilities—not teaching them how to train everyday people. SAFE Certification flips that approach, ensuring you can deliver life-saving skills to those who need them most. Virtually every instructor we have certified has sought SAFE Certification due to our reputation in how to teach regular people.
Yes! You’ll have access to:
✅ Ongoing Zoom support calls
✅ Exclusive instructor community
✅ Training updates & new content
No special gear is required. SAFE Certification is designed to be taught in any environment—whether in a gym, school, workplace, or community setting. We will offer suggestions on the basic equipment that will assist you in teaching.
The full SAFE Certification includes:
✅ Instructor certification & licensing
✅ Full training framework & curriculum
✅ Ongoing mentorship & support
Non-certification access allows you to learn the material for personal use, but you won’t be certified to teach it.
Click below to apply now and schedule your free consultation to see if you qualify.
Every day that passes, someone out there is vulnerable, unaware, and unprepared.
Someone who believes violence will never happen to them—until it does.
You have the chance right now to be the instructor who changes that. To be the one who gives them the skills that could save their life.
🚨Don’t wait. Don’t put this off until “the right time”—because the people who need you don’t have time to wait.
Your community is counting on leaders like you to step up.
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DISCLAIMER: The sales figures stated on this landing page and discussed in the are our personal sales figures and in some cases the sales figures of previous or existing clients. Please understand these results are not typical. We’re not implying you’ll duplicate them (or do anything for that matter). The average person who buys “how to” information gets little to no results. We’re using these references for example purposes only. Your results will vary and depend on many factors including but not limited to your background, experience, and work ethic. All business entails risk as well as massive and consistent effort and action. If you’re not willing to accept that, please DO NOT PURCHASE The Program.