🛑 Most People Will Never Take a Self-Defence Course - But You Can Reach Them
👉 Most certifications test YOUR skills—but do they actually prepare you to teach those in need?
For 30 years, we’ve transformed the lives of over 200,000 individuals
— women, youth, seniors, and survivors — with life-saving skills.
✔ Say goodbye to Hollywood style moves.
✔ Ditch one-size-fits-all techniques.
✔ Adopt proven methods designed to be learned in hours—not years.
Most certifications excel at teaching you but fall short in equipping you to pass on crucial skills.
🌍Join our global network of certified instructors from Canada, the USA, Germany, Australia, New Zealand, France, Italy, and the UK.
👉 Now, you have the chance to become a certified instructor and empower your community with these life-saving skills.
Beyond training enthusiasts, consider:
🔹Women concerned for their safety.
🔹Teens venturing out independently.
🔹Seniors needing protection despite physical limitations.
🔹Survivors seeking practical strategies over generic advice.
These often-missed markets are where you can make the most significant impact.
SAFE Certification provides you the exact blueprint to serve these people—and grow your reach, impact, and income while doing it.
📩 Email us your name + interest in the certification.
We’ll send details—if it feels right, we can hop on a quick call to explore next steps.
💸 Most instructors recoup the full cost in just 1–2 seminars.
Why spend years and thousands on certifications lacking real-world impact? With SAFE:
✅ Follow our step-by-step certification designed for instructors ready to empower everyday people swiftly.
✅ Use our research-backed method emphasizing violence prevention first, self-defence second.
✅ Access a comprehensive teaching blueprint, ensuring clients retain vital skills.
⚠ Eliminate guesswork, fluff, and martial arts myths!
Too many wait until they or a loved one has faced violence to consider self-defence.
❌ They mistakenly equate self-defence with years of complex training and martial arts moves.
❌ They overlook that genuine self-defence begins long before any confrontation.
❌ They naively believe they can just “figure it out” in the heat of the moment.
This is why most self-defence programs fall short—they focus on fighting back instead of preventing violence before it escalates...this is where the SAFE Certification shines.
And if they do, it’s often just a single session - which means every minute of that training must equip them with skills they can truly rely on
when it counts the most.
📩 Email us your name + interest in the certification.
We’ll send details—if it feels right, we can hop on a quick call to explore next steps.
💸 Most instructors recoup the full cost in just 1–2 seminars.
“This program saved my daughter from an abduction by a knife-wielding man at a mall. She and a friend were walking back to their car in broad daylight when he stepped out from behind a pillar, blocking their path.
With a knife in hand, he demanded they get into the car. But because of this training, my daughter recognized the danger instantly, stayed calm, and took the right actions—allowing both girls to escape unharmed.”
— J. O’Brien, Grateful Mother
📩 Email us your name + interest in the certification.
We’ll send details—if it feels right, we can hop on a quick call to explore next steps.
💸 Most instructors recoup the full cost in just 1–2 seminars.
Many self-defence certifications rely on outdated, one-size-fits-all methods that fail to effectively prepare instructors for training everyday people.
SAFE Certification is here to change that.
🚫 Generic advice like “Walk with confidence” offers no real help to those lacking it.
🚫 While most programs skim over recognizing, identifying, and avoiding violence, or worse, they jump straight into physical training.
✅ SAFE Certification puts prevention first—teaching proven strategies that work in real-life situations.
🚫 Many programs cater only to students who are young, strong, and athletic.
🚫 Rigid curriculums often fail to accommodate diverse client needs.
✅ SAFE adapts to anyone—seniors, individuals with disabilities, and those with no prior experience.
🚫 Most courses overlook that students come with different histories, traumas, and perceptions of violence.
✅ SAFE Certification empowers instructors to teach with empathy, awareness, and adaptability.
🚫 Many certifications bombard students with complex techniques that crumble under stress.
✅ SAFE concentrates on foundational principles and adaptable concepts—ensuring students retain what truly works.
🚫 Most programs’ approach to verbal de-escalation typically teaches students to yell “Back off!”—often escalating the situation instead of diffusing it.
✅ SAFE provides effective de-escalation and conflict resolution strategies from DISARM DAILY CONFLICT—Your Life Depends On It by Chris Roberts.
Final Note:
Join SAFE Certification and transform the way self-defence is taught, ensuring you prepare individuals not just to defend themselves, but to prevent violence in the first place.
SAFE Certification gives you the tools to confidently teach violence prevention, conflict resolution, and real-world self-defence—so your students walk away with life-saving skills they’ll actually remember.
Whether you’re working with women, youth, seniors, or survivors, this certification equips you to meet people where they are—and help them feel safer for life.
Comprehensive Understanding: Develop a deep insight into violence prevention and learn to convey this knowledge effectively to everyday individuals.
Efficient Teaching Methods: Focus on delivering essential skills and strategies without unnecessary content, ensuring clients receive practical and memorable training.
Proven Curriculum: Utilize a globally recognized curriculum that has successfully trained over 200,000 people, maximizing your impact as an instructor.
Real Skills: Master conflict resolution strategies that go beyond basic responses of yelling "BACK OFF", enhancing your client's ability to de-escalate situations effectively.
Practical Drills: Engage in drills designed to boost the confidence and competence in handling conflicts ranging from low-level disputes to high-stress confrontations.
Client Empowerment: Equip your clients with the confidence and skills necessary to navigate various conflict scenarios successfully
Simple, Effective Concepts: Learn and teach straightforward, effective self-defence methods that are easy to remember and apply in real-life situations.
Tailored Training: Adapt techniques to accommodate individuals of all ages, genders, and physical abilities, ensuring inclusivity in your instruction.
Skill Retention: Implement teaching methods that prioritize the retention of life-saving skills, enabling clients to recall and use them when necessary.
Continuous Support: Benefit from ongoing Zoom support sessions, providing personalized guidance and assistance throughout your certification journey.
Comprehensive Materials: Access exclusive video tutorials, detailed PDFs, and eBooks that complement and enhance your learning experience.
Community Engagement: Join a supportive Facebook group of like-minded instructors, fostering a collaborative environment for sharing experiences and advice.
Curriculum Design Assistance: Receive help in designing personalized curricula, ensuring your training programs meet the specific needs of your clients.
Regular Updates: Stay informed with ongoing content updates, keeping your knowledge and teaching methods current and effective.
📩 Email us your name + interest in the certification.
We’ll send details—if it feels right, we can hop on a quick call to explore next steps.
💸 Most instructors recoup the full cost in just 1–2 seminars.
Gain unparalleled expertise from Richard Dimitri & Chris Roberts, who bring over 50 years of combined experience to this comprehensive series on knife defence.
This essential resource is a must-have for every self-defence instructor, providing expert insights into the realities of knife encounters and practical strategies that can make all the difference.
Dive into conflict resolution with Chris Roberts, who brings insights that transcend typical verbal de-escalation skills found in most self-defence programs.
Discover the essential Do's and Do Not's of effective conflict resolution, applicable to everyone—regardless of background or experience.
(CLICK PLAY TO WATCH)
Unlock essential self-defence drills with the 101 Self-Defense Drill Series—your go-to resource for both beginners and advanced students to effectively handle physical assaults.
Join experts Richard Dimitri and Pamela Armitage as they guide you through these vital drills, ensuring you gain the skills needed for real-world situations.
“Defence Against Strangulation” is your essential interactive eBook tackling one of the most prevalent attacks—especially in domestic violence situations.
Dive deep into vital statistics and debunk common misconceptions with this comprehensive guide, empowering you to understand and effectively teach defence against this lethal threat.
Scenario Replication Blueprint (Valued at $20)
Curriculum Design Assistance (Valued at $100)
Lifetime Access to New Resources (Priceless)
🚀 LIMITED-TIME OFFER: Personal Instructor Curriculum Audit & Upgrade (Valued at $297) Are you currently teaching self-defence and looking to enhance your effectiveness?
Receive a comprehensive review of your teaching approach from industry experts.
Identify gaps and weaknesses to elevate your results, ensuring your students benefit from the best possible instruction.
Get personalized feedback and actionable improvements tailored specifically to your audience.
📩 Email us your name + interest in the certification.
We’ll send details—if it feels right, we can hop on a quick call to explore next steps.
💸 Most instructors recoup the full cost in just
1–2 seminars.
🔹Over 30 Years of Experience in Violence Prevention & Self-Defence
🔹200,000+ People Trained Worldwide
🔹Featured on Global TV & the Toronto Star
👊 Self-Defence is About More Than Fighting—It's About Getting People Home Safely To Their Loved Ones.
As the founder of SAFE Violence Prevention & Self-Defence, I’ve spent over three decades training people of all ages from youth to seniors as well as instructors globally.
My journey began long before my career. As a pre-teen, I witnessed a sexual assault at my school —something I blocked out for years. I didn’t realize then how much that moment would shape my life. But it led me here—on a mission to help others avoid violence before it happens.
Since then, I’ve dedicated my career to empowering women, youth, seniors, and survivors of violence - teaching them simple, effective strategies they can use in real-life situations.
Now, I want to help YOU do the same.
SAFE Certification isn’t just another self-defence certification—it’s a proven framework designed for instructors who want to create real impact.
Are you ready to teach life-saving skills and change lives?
We believe in the power of this program so strongly that we’re making your decision completely risk-free.
👉 If you don’t feel 100% confident that SAFE Certification equips you with everything needed to successfully teach real-world self-defense and violence prevention, we’ll work with you until you do.
You'll receive full access to:
✅ The complete SAFE training system
✅ Ongoing mentorship & support
✅ Proven strategies that have successfully trained over 200,000 people.
If you complete the program, implement the steps, and still don’t feel fully prepared to teach—we’ll
personally coach you until you are,
You have nothing to lose—except doubt.
💬 Have More Questions? We’re Here to Help!
SAFE Certification is designed for self-defence instructors, martial artists, security professionals, educators, and anyone passionate about teaching practical, real-world violence prevention and self-defence.
No! The SAFE Certification is built for both experienced instructors and those new to teaching. We provide a complete teaching framework so you can confidently train others—even if you’ve never taught before.
The SAFE Certification is completely self-paced, allowing you to study at your own speed. Some instructors complete it within a month, while others take longer depending on their schedule. You’ll have lifetime access to the course materials, so you can go through the content as quickly—or as thoroughly—as you need.
Most certifications focus on testing an instructor’s abilities—not teaching them how to train everyday people. SAFE Certification flips that approach, ensuring you can deliver life-saving skills to those who need them most. Virtually every instructor we have certified has sought SAFE Certification due to our reputation in how to teach regular people.
Yes! You’ll have access to:
✅ Ongoing Zoom support calls
✅ Exclusive instructor community
✅ Training updates & new content
No special gear is required. SAFE Certification is designed to be taught in any environment—whether in a gym, school, workplace, or community setting. We will offer suggestions on the basic equipment that will assist you in teaching.
The full SAFE Certification includes:
✅ Instructor certification & licensing
✅ Full training framework & curriculum
✅ Ongoing mentorship & support
Non-certification access allows you to learn the material for personal use, but you won’t be certified to teach it.
Click below to apply now and schedule your free consultation to see if you qualify.
Every day that passes, someone remains vulnerable, unaware, and unprepared.
Someone who thinks violence could never touch them—until it does.
Right now, you have the opportunity to become the instructor who makes a difference. The one who empowers individuals with the life-saving skills they desperately need.
🚨Don’t wait. Don’t postpone until “the right time”—because the people who need you can’t afford to wait.
Your community is counting on leaders like you to step up and take action.
Will you answer the call?
📩 Email us your name + interest in the certification.
We’ll send details—if it feels right, we can hop on a quick call to explore next steps.
💸 Most instructors recoup the full cost in just 1–2 seminars.
This site is not a part of the Facebook website or Facebook Inc. Additionally, This site is NOT endorsed by Facebook in any way. FACEBOOK is a trademark of FACEBOOK, Inc.
DISCLAIMER: The sales figures stated on this landing page and discussed in the are our personal sales figures and in some cases the sales figures of previous or existing clients. Please understand these results are not typical. We’re not implying you’ll duplicate them (or do anything for that matter). The average person who buys “how to” information gets little to no results. We’re using these references for example purposes only. Your results will vary and depend on many factors including but not limited to your background, experience, and work ethic. All business entails risk as well as massive and consistent effort and action. If you’re not willing to accept that, please DO NOT PURCHASE The Program.