For 30 years, we’ve transformed the lives of over 200,000 individuals — women, youth, seniors, and survivors — with the skills they need.
(And yes, we proudly tracked every journey!)
✔ Forget Hollywood techniques that only work on screen.
✔ Say goodbye to one-size-fits-all styles that overlook every student’s unique needs.
✔ Embrace straightforward, proven methods designed to be learned in hours—not years.
Most certifications center on training you—but fail to prepare you to teach life-saving skills to those who need them most.
🌍Our certified instructors span the globe, bringing expertise from countries including Canada, the USA, Germany, Australia, New Zealand, France, Italy, and the UK.
Join a worldwide network of professionals committed to making a difference in violence prevention and self-defence.
👉 Now, you have the chance to become a certified instructor and empower your community with these life-saving skills.
Simply email us with your name and interest in the certification.
We'll get back to you ASAP!
Why waste years and thousands of dollars on certifications that don’t prepare you for real-world impact? With SAFE, we’ve done the hard work for you.
✅ **Follow our step-by-step certification crafted explicitly for instructors eager to empower everyday people—**fast!
✅ Utilize our research-backed method that prioritizes violence prevention first, self-defene second.
✅ Gain access to a complete teaching blueprint, ensuring your clients retain life-saving skills that matter.
⚠ Say goodbye to guesswork, fluff, and martial arts myths!
Too many wait until they or a loved one has faced violence to consider self-defence.
❌ They mistakenly equate self-defence with years of complex training and martial arts moves.
❌ They overlook that genuine self-defence begins long before any confrontation.
❌ They naively believe they can just “figure it out” in the heat of the moment.
This is why most self-defence programs fall short—they focus on fighting back instead of preventing violence before it escalates.
That’s where SAFE Certification shines.
✅ With over 200,000 individuals trained globally—in homes, schools, workplaces, and communities...you can make a difference.
✅ Prioritize violence prevention—because real self-defence starts before an attack ever happens.
✅ Utilize our proven framework for instructors—enabling you to teach life-saving skills swiftly to those who need them most.
Simply email us with your name and interest in the certification.
We'll get back to you ASAP!
Simply email us with your name and interest in the certification.
We'll get back to you ASAP!
Many self-defence certifications rely on outdated, one-size-fits-all methods that fail to effectively prepare instructors for training everyday people.
SAFE Certification is here to change that.
🚫 Generic advice like “Walk with confidence” offers no real help to those lacking it.
🚫 While most programs skim over recognizing, identifying, and avoiding violence, or worse, they jump straight into physical training.
✅ SAFE Certification puts prevention first—teaching proven strategies that work in real-life situations.
🚫 Many programs cater only to students who are young, strong, and athletic.
🚫 Rigid curriculums often fail to accommodate diverse client needs.
✅ SAFE adapts to anyone—seniors, individuals with disabilities, and those with no prior experience.
🚫 Most courses overlook that students come with different histories, traumas, and perceptions of violence.
✅ SAFE Certification empowers instructors to teach with empathy, awareness, and adaptability.
🚫 Many certifications bombard students with complex techniques that crumble under stress.
✅ SAFE concentrates on foundational principles and adaptable concepts—ensuring students retain what truly works.
🚫 Most programs’ approach to verbal de-escalation typically teaches students to yell “Back off!”—often escalating the situation instead of diffusing it.
✅ SAFE provides effective de-escalation and conflict resolution strategies from DISARM DAILY CONFLICT—Your Life Depends On It by Chris Roberts.
Final Note:
Join SAFE Certification and transform the way self-defence is taught, ensuring you prepare individuals not just to defend themselves, but to prevent violence in the first place.
Simply email us with your name and interest in the certification.
We'll get back to you ASAP!
📌 Core Training Modules – Engage in step-by-step training designed to empower you to confidently teach violence prevention and self-defence.
📌 Violence Prevention Strategies – Discover how to identify, recognize, and avoid violence in everyday life. Access expertly crafted videos, comprehensive eBooks, and structured lesson plans.
📌 Interactive Zoom Sessions – Benefit from one-on-one video consultations to review modules, address your questions, and refine your teaching approach.
📌 Conflict Resolution Mastery – Gain expertise in de-escalation techniques through an exclusive eBook and practical drills that prepare you to handle real-world confrontations effectively.
📌 Physical Training Modules – Dive into detailed instructional videos and drill breakdowns that teach you effective and adaptable self-defense techniques.
📌 Community & Ongoing Support – Connect with a vibrant network of instructors, enjoying direct access to experts, continuous training updates, and ongoing support.
& Self-Defence—Mastered for Real-World Impact
Empower individuals to spot threats early—before danger escalates.
Ensure violence prevention techniques are not just memorable but also actionable, enabling clients to retain critical skills.
Tailor training to fit each client’s unique reality—because there’s no one-size-fits-all approach.
Deliver a globally recognized system, trusted by over
200,000 people worldwide.
Move beyond generic “Back Off” tactics—
empower clients with authentic verbal de-escalation skills that work.
Utilize scenario-based conflict drills to equip clients for real-world threats, ensuring they are ready for any situation.
Cultivate unshakable confidence, so clients know exactly how to respond decisively and effectively.
Forget complex moves — focus on simple, adaptable skills that anyone can effectively use.
Teach foundational principles that thrive under stress, rather than techniques that often fail in real-life situations.
Empower clients to feel confident and prepared after just one session, ensuring they leave ready to face any challenge.
Simply email us with your name and interest in the certification.
We'll get back to you ASAP!
Gain unparalleled expertise from Richard Dimitri & Chris Roberts, who bring over
50 years of combined experience to this comprehensive series on knife defence.
This essential resource is a must-have for every self-defence instructor, providing expert insights into the realities of knife encounters and practical strategies that can make all the difference.
Dive into conflict resolution with Chris Roberts, who brings insights that transcend typical verbal de-escalation skills found in most self-defence programs.
Discover the essential Do's and Do Not's of effective conflict resolution, applicable to everyone—regardless of background or experience.
(CLICK PLAY TO WATCH)
Unlock essential self-defence drills with the 101 Self-Defense Drill Series—your go-to resource for both beginners and advanced students to effectively handle physical assaults.
Join experts Richard Dimitri and Pamela Armitage as they guide you through these vital drills, ensuring you gain the skills needed for real-world situations.
“Defence Against Strangulation” is your essential interactive eBook tackling one of the most prevalent attacks—especially in domestic violence situations.
Dive deep into vital statistics and debunk common misconceptions with this comprehensive guide, empowering you to understand and effectively teach defence against this lethal threat.
Scenario Replication Blueprint (Valued at $20)
Curriculum Design Assistance (Valued at $100)
Lifetime Access to New Resources (Priceless)
🚀 LIMITED-TIME OFFER: Personal Instructor Curriculum Audit & Upgrade (Valued at $297) Are you currently teaching self-defence and looking to enhance your effectiveness?
Receive a comprehensive review of your teaching approach from industry experts.
Identify gaps and weaknesses to elevate your results, ensuring your students benefit from the best possible instruction.
Get personalized feedback and actionable improvements tailored specifically to your audience.
Simply email us with your name and interest in the certification.
We'll get back to you ASAP!
🔹Over 30 Years of Experience in Violence Prevention & Self-Defence
🔹200,000+ People Trained Worldwide
🔹Featured on Global TV & the Toronto Star
👊 Self-Defence is About More Than Fighting—It's About Getting People Home Safely To Their Loved Ones.
As the founder of SAFE Violence Prevention & Self-Defence, I’ve spent over three decades training people of all ages from youth to seniors as well as instructors globally.
My journey began long before my career. As a pre-teen, I witnessed a sexual assault at my school —something I blocked out for years. I didn’t realize then how much that moment would shape my life. But it led me here—on a mission to help others avoid violence before it happens.
Since then, I’ve dedicated my career to empowering women, youth, seniors, and survivors of violence - teaching them simple, effective strategies they can use in real-life situations.
Now, I want to help YOU do the same.
SAFE Certification isn’t just another self-defence certification—it’s a proven framework designed for instructors who want to create real impact.
Are you ready to teach life-saving skills and change lives?
We believe in the power of this program so strongly that we’re making your decision completely risk-free.
👉 If you don’t feel 100% confident that SAFE Certification equips you with everything needed to successfully teach real-world self-defense and violence prevention, we’ll work with you until you do.
You'll receive full access to:
✅ The complete SAFE training system
✅ Ongoing mentorship & support
✅ Proven strategies that have successfully trained over 200,000 people.
If you complete the program, implement the steps, and still don’t feel fully prepared to teach—we’ll
personally coach you until you are,
You have nothing to lose—except doubt.
Simply email us with your name and interest in the certification.
We'll get back to you ASAP!
💬 Have More Questions? We’re Here to Help!
SAFE Certification is designed for self-defence instructors, martial artists, security professionals, educators, and anyone passionate about teaching practical, real-world violence prevention and self-defence.
No! The SAFE Certification is built for both experienced instructors and those new to teaching. We provide a complete teaching framework so you can confidently train others—even if you’ve never taught before.
The SAFE Certification is completely self-paced, allowing you to study at your own speed. Some instructors complete it within a month, while others take longer depending on their schedule. You’ll have lifetime access to the course materials, so you can go through the content as quickly—or as thoroughly—as you need.
Most certifications focus on testing an instructor’s abilities—not teaching them how to train everyday people. SAFE Certification flips that approach, ensuring you can deliver life-saving skills to those who need them most. Virtually every instructor we have certified has sought SAFE Certification due to our reputation in how to teach regular people.
Yes! You’ll have access to:
✅ Ongoing Zoom support calls
✅ Exclusive instructor community
✅ Training updates & new content
No special gear is required. SAFE Certification is designed to be taught in any environment—whether in a gym, school, workplace, or community setting. We will offer suggestions on the basic equipment that will assist you in teaching.
The full SAFE Certification includes:
✅ Instructor certification & licensing
✅ Full training framework & curriculum
✅ Ongoing mentorship & support
Non-certification access allows you to learn the material for personal use, but you won’t be certified to teach it.
Click below to apply now and schedule your free consultation to see if you qualify.
Every day that passes, someone remains vulnerable, unaware, and unprepared.
Someone who thinks violence could never touch them—until it does.
Right now, you have the opportunity to become the instructor who makes a difference. The one who empowers individuals with the life-saving skills they desperately need.
🚨Don’t wait. Don’t postpone until “the right time”—because the people who need you can’t afford to wait.
Your community is counting on leaders like you to step up and take action.
Will you answer the call?
Simply email us with your name and interest in the certification.
We'll get back to you ASAP!
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DISCLAIMER: The sales figures stated on this landing page and discussed in the are our personal sales figures and in some cases the sales figures of previous or existing clients. Please understand these results are not typical. We’re not implying you’ll duplicate them (or do anything for that matter). The average person who buys “how to” information gets little to no results. We’re using these references for example purposes only. Your results will vary and depend on many factors including but not limited to your background, experience, and work ethic. All business entails risk as well as massive and consistent effort and action. If you’re not willing to accept that, please DO NOT PURCHASE The Program.