TRADITIONAL SELF-DEFENCE IGNORES THE PEOPLE WHO NEED IT MOST...
YOU CAN CHANGE THAT
Rewrite the Rules of Self-Defence: Certify to Empower the Overlooked and Save Lives Where Others Fail
WATCH: Why Most Self-Defence Programs Get It Backwards
👀 What If Everything You’ve Been Taught About Self‑Defence… Is Backwards?
• What if more training doesn’t mean better results?
• What if teaching fewer techniques actually saves more lives?
• What if you could teach someone to defend themselves — even if you only had one hour with them?
These aren’t hypotheticals.
They’re the questions that built the SAFE Certification — a program designed to flip the script and finally reach the people traditional systems ignore.
📰 As Featured On Global TV, The Toronto Star — and Trusted by Instructors in 10+ Countries
🧠 Most Certifications Test Your Skills — But Do They Prepare You to Teach Others?
It's not about showcasing your own skills — it's about equipping you to teach regular people how to stay safe, fast.
You've successfully taught self-defence to dedicated clients who train regularly. But what about the everyday person who might only get one chance to learn?
The Challenge Most Instructors Face: Your current training works great for students committed to ongoing classes. But how do you create a life-saving lesson for someone who walks in for just one class?
The Silent Questions: • "How can I help regular people stay safe in real-world situations?" • "What if they never take another self-defense class?" • "How do I make every minute count?"
The Real Opportunity: It's not about adding more techniques. It's about creating a framework that works in hours, not years.
The Stakes Are High: • Missed opportunities to help vulnerable populations • Potential life-saving skills left untaught • Entire communities left unprotected
The industry is evolving. And you're ready to lead the way.
SAFE Certification isn't just another program. It's your blueprint for teaching self-defense that works — even if it's the only class someone ever takes.
Are you ready to expand your impact?
What Makes SAFE Certification Different
✅ Prevention Comes First. Most programs jump into fighting — we teach students to avoid violence before it begins.
✅ Made for Everyone. SAFE adapts to women, seniors, youth, and people with limitations — not just the strong or athletic.
✅ Empathy, Not Ego. You’ll learn to teach through awareness, adaptability, and trauma-informed understanding.
✅Simple, Real Skills. SAFE focuses on foundational tactics people retain — even under stress.
✅Verbal Conflict Skills Included. Beyond “yelling back off,” you’ll learn proven de-escalation and communication drills.
TEACH LIFE-SAVING SELF-DEFENCE IN HOURS, NOT YEARS!
Why spend years (and thousands) on certifications that don’t prepare you to teach real people?
With SAFE, you’ll:
✅ Follow a proven, step-by-step method built for real-world impact.
✅ Teach strategies that prevent violence — not just react to it.
✅ Ensure your students retain what matters most — even if they only train once.
⚠ Say goodbye to guesswork, outdated techniques, and martial arts fluff.
98% OF PEOPLE SEEK SELF-DEFENCE TRAINING AFTER AN ENCOUNTER
Too many people wait until they — or someone they love — experiences violence to take action.
By then, it’s often too late.
❌ They assume self-defence means years of martial arts.
❌ Most people never think violence will happen to them.
❌ They think they’ll just figure it out under pressure.
That’s why most programs fail — and why SAFE Certification is different.
We prepare you to teach people before something happens — because real self-defence starts long before any confrontation.
WHY EXPERTS & INSTRUCTORS TRUST THE
SAFE CERTIFICATION
World Renowned Self Defence Expert,
Richard Dimitri
“If you teach self-defense and violence prevention — or want to — and you’re ready to reach beyond the typical 18 to 30-year-old tough guy demographic, look no further than SAFE International and Chris Roberts.
The SAFE Certification is both evidence-based and scientifically backed. There’s no other certification like it — and it’s probably one of the most affordable I’ve seen. I cannot recommend Chris and SAFE enough. Give it a go.” - Richard Dimitri
Malissa Misch, MK Protection Strategies
She found the training so valuable she became SAFE Certified to help protect those who need it most.
Craig Bowling, Self Protection UK
Experienced self-defence instructor explains why he sought the SAFE Certification.
BECAUSE OF THIS TRAINING, SHE ESCAPED...
THIS IS WHY WE TEACH!
She learned how to recognize danger and take action—and it saved her life. Now, we help other instructors do the same.
👉 He Had a Knife. He Had a Plan. But Thanks to This Training, She Got Away...One Mother's Story!
“This program saved my daughter from an abduction by a knife-wielding man at a mall. She and a friend were walking back to their car in broad daylight when he stepped out from behind a pillar, blocking their path.
With a knife in hand, he demanded they get into the car. But because of this training, my daughter recognized the danger instantly, stayed calm, and took the right actions—allowing both girls to escape unharmed.”
— J. O’Brien, Grateful Mother
WHAT YOU WILL GAIN AS A SAFE CERTIFIED INSTRUCTOR
SAFE Certification gives you everything you need to confidently teach:
✅ Violence prevention that starts before danger escalates.
✅ Conflict resolution rooted in calm, real-world communication.
✅ Self-defence strategies people can remember — and actually use.
Whether you're working with women, teens, seniors, or survivors, you'll walk away with the skills to meet people where they are — and help them feel safer for life.
VIOLENCE IDENTIFICATION & PREVENTION
Understand Violence Before It Starts.
Learn how to recognize early warning signs and teach others to spot them too.
Teach What Matters — Skip the Fluff.
Deliver only what people truly need to stay safe — in ways they’ll remember.
Use a Framework That’s Been Proven Worldwide.
Join a curriculum that’s helped over 200,000 people across 10+ countries.
POWERFUL CONFLICT RESOLUTION STRATEGIES
Go Beyond “Yell Back Off.”
Most programs stop at shouting — we equip you to teach calm, effective de-escalation for real-world situations.
Train for Confidence and Control.
Use drills that build your students' ability to stay composed in verbal and emotional conflict — not just physical threats.
Empower Clients With Real Skills.
Help students of all backgrounds respond to conflict without panic — using tools that feel natural and work under stress.
SIMPLE. EFFECTIVE. LEARNABLE.
SEE IT IN ACTION.
(CLICK PLAY)
ESSENTIAL & PRACTICAL SELF-DEFENCE SKILLS
Teach What Sticks.
Use simple, memorable concepts that your clients can apply in real-world situations — even under stress.
Adapt to Anyone.
Train people of all ages, genders, and physical abilities with techniques that prioritize safety and inclusivity.
Focus on Retention, Not Repetition.
Deliver life-saving skills in a way that ensures your students remember — and can actually use — what you teach.
SAFE Certification Support & Resources
Ongoing Live Support.
Join regular Zoom sessions where we answer questions, provide coaching, and offer personalized guidance as you go through the program.
Step-by-Step Learning Materials.
Get exclusive access to clear video tutorials, practical PDFs, and in-depth eBooks — all designed to help you absorb and apply what you learn quickly.
A Supportive Instructor Community.
Become part of our private Facebook group with other SAFE instructors — share wins, ask questions, and learn from others on the same path.
Done-With-You Curriculum Design.
Need help building your own classes or programs? We’re here to help you tailor your material to your audience.
Always Up-to-Date.
You’ll receive ongoing updates, new drills, and teaching tools — so your knowledge stays sharp and relevant.
🎁 ENROLL NOW & GET THESE BONUSES FREE (A $600+ VALUE)
🎥 Bonus #1: Knife Defence Video Series (Valued at $69)
Learn directly from Richard Dimitri & Chris Roberts as they break down real-world knife defence.
🟡 Over 50 years of combined experience.
🟡 Straightforward, no-fluff tactics that work.
📖 Bonus #2: “Disarm Daily Conflict” Paperback
(Valued at $30)
Master conflict resolution strategies that go beyond “yell back off."
🟡 Practical drills for everyday situations.
🟡 Strategies you can teach and apply immediately.
🎥 Bonus #3: 101 Self-Defence Drills Video Series
(Valued at $69)
Essential drills for teaching both beginners and experienced students.
🟡 Covers the most common physical threats.
🟡 Teaches practical, retainable drills for any audience
And That’s Just the Start…
🎁 Bonus 4 - Interactive eBook - "Defence Against Strangulation"
One of the most deadly yet common forms of assault — demystified. (Valued at $20)
PLUS...
✅ Scenario Replication Blueprint – $20 value
Teach through real-life reenactments that stick.
✅ Curriculum Design Assistance – $100 value
Get expert help customizing your own course layout.✅ Instructor Curriculum Audit & Upgrade – $297 value
Personalized feedback from Chris to improve what and how you teach.
✅ Lifetime Access to New Training Resources – Priceless
You’re always up to date with the latest tools and drills.
These bonuses are only available to new instructors — and spots are limited.
I’ll reply personally with details. Spots are limited, so don’t wait.
💸 Certification Investment
The SAFE Self-Defence & Violence Prevention Certification gives you the proven framework, tools, and support to teach life-saving skills — even if your students only train with you once.
🔹Total Investment: $1500 CAD
🔹Early Bird Rate: $1250 CAD (limited spots available)
✅ Payment plans available
✅ Most instructors recoup their full cost in just 1–2 seminars
🧠 This isn’t just another certification — it’s a career-expanding, life-saving teaching method trusted by instructors in over 10 countries.
📞 No calls. No pressure.
CHRIS ROBERTS, FOUNDER OF SAFE VIOLENCE PREVENTION
& SELF DEFENCE
Founder of SAFE Violence Prevention & Self-Defence
🔹Over 30 Years of Experience in Violence Prevention & Self-Defence
🔹200,000+ People Trained Worldwide
🔹Featured on Global TV & the Toronto Star
👊 Self-Defence is About More Than Fighting—It's About Getting People Home Safely To Their Loved Ones.
As the founder of SAFE Violence Prevention & Self-Defence, I’ve spent over three decades training people of all ages from youth to seniors as well as instructors globally.
My journey began long before my career. As a pre-teen, I witnessed a sexual assault at my school —something I blocked out for years. I didn’t realize then how much that moment would shape my life. But it led me here—on a mission to help others avoid violence before it happens.
Since then, I’ve dedicated my career to empowering women, youth, seniors, and survivors of violence - teaching them simple, effective strategies they can use in real-life situations.
Now, I want to help YOU do the same.
SAFE Certification isn’t just another self-defence certification—it’s a proven framework designed for instructors who want to create real impact.
Are you ready to teach life-saving skills and change lives?
🔥THE SAFE CERTIFICATION GUARANTEE
100% Confidence. 100% Risk-Free.
We believe in the power of this program so strongly that we’re making your decision completely risk-free.
👉 If you don’t feel 100% confident that SAFE Certification equips you with everything needed to successfully teach real-world self-defense and violence prevention, we’ll work with you until you do.
You'll receive full access to:
✅ The complete SAFE training system
✅ Ongoing mentorship & support
✅ Proven strategies that have successfully trained over 200,000 people.
If you complete the program, implement the steps, and still don’t feel fully prepared to teach—we’ll
personally coach you until you are,
You have nothing to lose—except doubt.
📚 Frequently Asked Questions (FAQ)
💬 Have More Questions? We’re Here to Help!
📌 Who is this certification for?
SAFE Certification is designed for self-defence instructors, martial artists, security professionals, educators, and anyone passionate about teaching practical, real-world violence prevention and self-defence.
📌 Do I need previous teaching experience?
No! The SAFE Certification is built for both experienced instructors and those new to teaching. We provide a complete teaching framework so you can confidently train others—even if you’ve never taught before.
📌 How long does it take to complete the certification?
The SAFE Certification is completely self-paced, allowing you to study at your own speed. Some instructors complete it within a month, while others take longer depending on their schedule. You’ll have lifetime access to the course materials, so you can go through the content as quickly—or as thoroughly—as you need.
📌 What if I already have a self-defence certification?
Most certifications focus on testing an instructor’s abilities—not teaching them how to train everyday people. SAFE Certification flips that approach, ensuring you can deliver life-saving skills to those who need them most. Virtually every instructor we have certified has sought SAFE Certification due to our reputation in how to teach regular people.
📌 Will I get ongoing support after certification?
Yes! You’ll have access to:
✅ Ongoing Zoom support calls
✅ Exclusive instructor community
✅ Training updates & new content
📌 Do I need special equipment to teach this?
No special gear is required. SAFE Certification is designed to be taught in any environment—whether in a gym, school, workplace, or community setting. We will offer suggestions on the basic equipment that will assist you in teaching.
📌 What’s the difference between certification and non-certification access?
The full SAFE Certification includes:
✅ Instructor certification & licensing
✅ Full training framework & curriculum
✅ Ongoing mentorship & support
Non-certification access allows you to learn the material for personal use, but you won’t be certified to teach it.
📌 How do I get started?
Click below to apply now and schedule your free consultation to see if you qualify.
P.S. STILL THINKING ABOUT IT?
Every day that passes, someone remains vulnerable, unaware, and unprepared.
Someone who thinks violence could never touch them—until it does.
Right now, you have the opportunity to become the instructor who makes a difference. The one who empowers individuals with the life-saving skills they desperately need.
🚨Don’t wait. Don’t postpone until “the right time”—because the people who need you can’t afford to wait.
Your community is counting on leaders like you to step up and take action.
Will you answer the call?
👉 WANT TO TEACH LIFE-SAVING SKILLS?
LET'S TALK!
💸 Most instructors recoup the full cost in just 1–2 seminars.
© 2025
By visiting this page, you agree to terms and conditions, privacy policy & earnings disclaimer.
This site is not a part of the Facebook website or Facebook Inc. Additionally, This site is NOT endorsed by Facebook in any way. FACEBOOK is a trademark of FACEBOOK, Inc.
DISCLAIMER: The sales figures stated on this landing page and discussed in the are our personal sales figures and in some cases the sales figures of previous or existing clients. Please understand these results are not typical. We’re not implying you’ll duplicate them (or do anything for that matter). The average person who buys “how to” information gets little to no results. We’re using these references for example purposes only. Your results will vary and depend on many factors including but not limited to your background, experience, and work ethic. All business entails risk as well as massive and consistent effort and action. If you’re not willing to accept that, please DO NOT PURCHASE The Program.